In Rogers “ Diffusion of Innovation” Model, 5 adopter types are identified : Innovators, Early Adopters, Early Majority, Late Majority and Laggards.
IoT and its groundbreaking devices are set to be the next step to the future of automation. Consumers recognise in innovations, such as IoT devices, many benefits but there are different social patterns and timescales of adoptions within consumers.
Can you recognise yourself as an “Innovator”? or Would you say you are between the “Late Majority”?
|Innovators||Innovators are risk seekers with the highest social status and financial liquidity, have closest contact to scientific sources and interaction with other innovators. Their attitude towards risk allows them to adopt technologies that may ultimately fail. Financial resources will make up for these failures.|
|Early adopters||These individuals present the highest degree of opinion leadership among the adopter categories. Early adopters have a higher social status, financial liquidity, advanced education and are more socially forward but still more cautious in adoption choices than innovators. They are in a central communication position and use judicious choice of adoption to help them maintain their status.|
|Early Majority||It will take them significantly longer than the innovators and early adopters in adopting innovation. Early Majority have above average in social status and are in contact with early adopters which allows them to hold positions of opinion leadership in their social context.|
|Late Majority||They adopt an innovation after the average participant. These individuals approach an innovation with a high degree of skepticism and after the majority of society has adopted the innovation. Late Majority are typically skeptical about an innovation, have below average social status, little financial liquidity, in contact with others in late majority and early majority and little opinion leadership.|
|Laggards||They are the last to adopt an innovation. Unlike some of the previous categories, individuals in this category show little to no opinion leadership. These individuals typically have an aversion to change-agents. Laggards typically tend to be focused on “traditions“, lowest social status, lowest financial liquidity, oldest among adopters, and in contact with only family and close friends.|